TY JOUR TI THE USE OF DATA ANALYTICS TECHNOLOGIES AS A METHOD OF INCREAS-ING THE EFFICIENCY OF TRANSPORT COMPANIES KW data analytics KW business processes KW innovative developments KW transport and logistics platform KW op-timization JO Operation of Maritime Transport AU Strelnikov, D.. AU Strelnikova, I.A. AU Mindubaeva, K.. PY 2024 IS PB Budget Educational Institution of Higher Education “Admiral Ushakov State Maritime University”